It all started in October 2009 after I visited the Yurukyara festival in Hikone. Hikonyan pictured above was the undeniable star of the event and almost caused a riot when he was driven along the street. Hikone (Hikonyan’s home town) was hosting the now annual Yurukyara festival, a celebration of Japanese fur suit mascots. The event spurred my interest in this unusal form of characters and I decided to make a book on the subject. This blog will document the fuzzy and furry mascots I find in Japan but I also welcome you to send me your fur suit sightings from anywhere in the world.
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Idle Idol collects the wonderful 3D characters found all over Japan. Discover antique advertising characters, modern-mass produced mascots, unique one-off designs for small stores and even construction site animals. Learn their names, origins and stories. Sometimes strange, often fascinating but always interesting, meet these amazing characters in Idle Idol The Japanese mascot.