It all started in October 2009 after I visited the Yurukyara festival in Hikone. Hikonyan pictured above was the undeniable star of the event and almost caused a riot when he was driven along the street. Hikone (Hikonyan’s home town) was hosting the now annual Yurukyara festival, a celebration of Japanese fur suit mascots. The event spurred my interest in this unusal form of characters and I decided to make a book on the subject. This blog will document the fuzzy and furry mascots I find in Japan but I also welcome you to send me your fur suit sightings from anywhere in the world.
